Network Marketing or Multi-Level Marketing (MLM) has been a part of the economic fabric for more than half a century. It has long since proven to be the single most effective means of individual wealth accumulation and company product distribution ever devised. So, why is it that this industry has demonstrated the worst percentage of positive results (as measured by the success or failure of the majority of participants)? Indeed, the drop-out rate has been so high that not only has the entire MLM industry been adversely affected, but the concept itself has been severely scrutinized.Many companies have failed to provide an equal chance for every participant to reach their full potential. The big organization builders in the industry recruit the “little guy” endlessly to grow, or just to sustain the size of their organizations. The “little guy” can’t compete with the big advertising budgets, the organizational skills or the numerous contacts of the big builder, so he drops out. The people who were brought in by the first “little guy” rolled up to their up-line. The net effect is that the up-line’s checks and advertising budget get bigger, and the “little guy” loses his dream. The “little guy” always suffers the most and usually ends up with a net loss.
As a direct consequence, many people who once embraced the MLM concept have come to regard the industry with a measure of skepticism and disdain. Why is this so? Isn’t MLM reputed to have created more millionaires than any other industry in the last half century? This may be true, but the “Great Successes” are limited to a mere 3-5% of all participants. Another 5-10% has enjoyed a measured degree of success, but the great majority has endured a net loss in income, not to mention all of their valuable time, dashed hopes and unfulfilled dreams.
One must always remember though that in any network marketing company our success is truly based on the effort we are willing to give it and the time we are willing to endure AND that if we don’t give up, we will not fail as the numbers do not lie. It is just that it takes time to get to the level where the residual income will provide for a substantial living and most people are not willing to give it the time and effort needed and therefore they now think that network marketing doesn’t work. When in fact, it does work!
Although we all started out as the “little guy,” there is nowhere that it states we cannot and will not become one of the “BIG GUYS” in the industry or any industry! Yes, some of us lose money trying to build a business in network marketing, but then again many of us have lost money building a brick and mortar business with all of its overhead, inventory, and everything it entails.
If you decide that network marketing is something you want to pursue, then by all means jump on in…where else can you get started for such a little investment with the potential for such great returns…year after year!
During the last half century, many great companies have emerged as the “stars” of the industry. Millions of people have received very tangible benefits from the wonderful products that these companies have introduced into the market place. If the missing piece of the puzzle, financial independence, has always been just beyond your grasp, then maybe you need to take a better look at the company you are in or the training you are receiving. But by all means do not quit if you want to make a go of it in network marketing.
If your company is not up to par, find a new one. If your upline is less than helpful, find their upline, go cross line and even down line to find someone you can work with. Don’t be a “little guy” who understands network marketing and appreciates the lifestyle it offers and not make it to being a “big guy.” You can do anything your heart desires, achieve anything you dream and live the lifestyle you so choose.
Though I think highly of those in network marketing, I myself prefer internet marketing for others and utilizing the abilities of internet marketing with affiliate marketing.
A great way to market your network marketing business, or begin a home based business with internet and affiliate marketing, you may want to check out how I got started learning about this type of home based business.
Wishing you great success.
